
A few ideas from the conversation that resonated with me. I listened to it on Eric Jorgenson’s YouTube channel. Quotes have been lightly edited for readability. Emphasis mine.
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A few ideas from the conversation that resonated with me. I listened to it on Eric Jorgenson’s YouTube channel. Quotes have been lightly edited for readability. Emphasis mine.
Continue reading
“We create unique products!”
I haven’t heard of any company saying otherwise. Nobody ever says, “We create ordinary products.” Everyone’s unique—to some extent, so claiming just that means nothing.
To our target audience, messages from different companies in the same field tend to sound similar. While we say we’re unique, we’re targeting our “average” (read: not unique) customer. To be fair, for an average customer, we’re just another average supplier of services or products.
The solution? Be specific.
Why are we unique? It’s a much stronger message to say we are [specific characteristic] about our unique [specific aspect].
Another point: why should the characteristic we highlight matter to our target audience? Why should they care?
The message = specific characteristic + why it matters.
That’s a far stronger approach than simply saying, “We are unique.”

How do you maintain work-life balance when traveling? Although I’m not a fan of the term since I believe work is also a part of life, this question comes up often. I prefer to think of work-life balance as a balance among different types of activities that generally bring joy. Here’s how it works for me when traveling:
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A colleague of mine, who is a director at a medium-sized business, shared a concern today about being interrupted during the team meeting by some of his managers. As a solution, he chose not to share this feedback for a long time, until just recently, when he addressed it during a one-on-one session. So let’s talk about interruptions during a meeting.
Continue readingHow can you find more time for tasks you want to do, while still having just 24 hours a day? This is what I use to win the time: batching. Let’s see what it is in less than 1 minute.

If you say yes to everything, you might be a nice soul. But you can also end up feeling overwhelmed and stressed. Saying ‘No’ is what helps. And you won’t miss out…

Do you find yourself constantly distracted? I used to feel that way. I almost quit my job but found this trick to handle distraction. It’s been a game-changer for me over the years.

There never seems to be enough time to complete all tasks. Here’s a time management tool that helps me break free from the hamster wheel and focus on what I truly need or want – time blocking.

Have you heard about brainwriting? Here is the shortest explanation in one paragraph.

From individual contributor to manager in 3 steps by changing your viewpoint. Short and actionable. Try and go.
