This is OK on Friday

Get an exclusive weekly dose of food for thought, tools, tips, resources and more.

Every Friday, I send out an email with the most intriguing or cool things I found and enjoyed that week.

“This is OK on Friday” is a free weekly newsletter that gives you tiny bits of food for thought that I personally like or find interesting and thought-provoking. Typically, these are useful tools, tips, techniques, and thought-provoking portions of information to enhance your well-being at work and in life in general.

The Cost of Taking Work Too Seriously

OK on Friday: The Cost of Taking Work Too Seriously

“One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.”Bertrand Russell

Most high performers read it, nod, and go back to treating their work as terribly important. Sometimes, the harder they try, the worse it gets. Not always. But more often than you think, and through a mechanism many people never see.

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Should I move to Japan?

OK on Friday: Should I move to Japan?

“Do you like living in Japan?” — That’s a question I’ve been getting a lot lately. But in some cases, what people really mean is: “Will I like living in Japan?” That’s when I realized I need to be careful with my answer.

There’s another question: “Should I go to Japan?”
My answer to that one is short — yes. At least once, and for at least two weeks.

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Why ‘We’re Unique’ Means Nothing

Ok on Friday: Why ‘We’re Unique’ Means Nothing
“We create unique products!” 🫠

“We create unique products!”

I haven’t heard of any company saying otherwise. Nobody ever says, “We create ordinary products.” Everyone’s unique—to some extent, so claiming just that means nothing.

To our target audience, messages from different companies in the same field tend to sound similar. While we say we’re unique, we’re targeting our “average” (read: not unique) customer. To be fair, for an average customer, we’re just another average supplier of services or products.

The solution? Be specific.

Why are we unique? It’s a much stronger message to say we are [specific characteristic] about our unique [specific aspect].

Another point: why should the characteristic we highlight matter to our target audience? Why should they care?

The message = specific characteristic + why it matters.

That’s a far stronger approach than simply saying, “We are unique.”